Video Production Tips for Beginners: Start Smart, Shoot Bold

Your Creative Journey Begins Here

You’ve got a story to tell, a product to showcase, or a moment you want to capture on camera but where do you start?

At Authentic Arcade Studios, we work with clients at every stage of the creative process. Whether you’re a budding content creator, a small business owner, or an artist building your brand, here are practical tips to kickstart your video production journey.

1. Start With a Clear Message

Before picking up the camera, ask yourself:

    •    What’s the purpose of this video?

    •    Who is the audience?

    •    What do I want them to feel, think, or do after watching?

A strong concept and clear message are more important than expensive gear.

2. Keep It Simple with Your Setup

If you’re just starting out:

    •    Use your smartphone camera (most shoot in 4K!).

    •    Get a tripod or stabilizer for steady shots.

    •    Record in areas with natural light (morning or late afternoon is best).

    •    Use a clip-on mic or a quiet space for better audio.

You can always upgrade later but storytelling wins over flashy equipment.

3. Frame Your Shots Thoughtfully

Use the rule of thirds to keep your subject balanced in the frame. Avoid:

    •    Cluttered backgrounds

    •    Extreme zoom-ins

    •    Tilting the camera too much

Good framing makes even simple shots look professional.

 

4. Audio is Half the Video

This is where many beginners slip. Viewers will tolerate average visuals—but bad sound turns them off instantly.

Tip: Record in a quiet space. Clap once on camera to sync audio later if needed. Use royalty-free music that complements the tone of your video.

5. Plan Your Shots (Don’t Just Wing It)

Create a basic shot list or storyboard. It doesn’t have to be fancy just know:

    •    What you’ll shoot

    •    In what order

    •    What angle or setup you’ll use

This saves time and makes editing smoother.

6. Edit Lightly, but Effectively

Free tools like CapCut, DaVinci Resolve, or iMovie are beginner-friendly. Keep edits clean:

    •    Cut out mistakes or long pauses

    •    Add titles or text if needed

    •    Keep it short and engaging especially for social media

 

7. Practice > Perfection

You won’t get everything right the first time and that’s okay. Focus on improving with each video. Test different formats: reels, interviews, explainers, or vlogs. Over time, you’ll find your voice and rhythm.

Work With Us: From Beginner to Pro

At Authentic Arcade Studios, we guide new creators, brands, and storytellers through every step of the production process. If you’re looking for hands-on help, shoot support, or editing expertise—we’re here.

📍 Based in Nairobi | Serving all of Kenya

📧 info@authenticarcade.co.ke

📞 +254 724 407 308

🎬 View Our Video Portfolio

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video production Kenya, beginner video tips, how to shoot video, mobile video setup, content creation tips, video editing for beginners, video marketing Africa, Authentic Arcade Studios