Why Location Matters Most in Land Investment

By Surevest Properties Limited



In real estate, there’s one rule that never changes: location determines value. Whether you’re buying land to build, farm, or resell, the area it sits in will ultimately shape your returns. At Surevest Properties Limited, we’ve witnessed how the right location can turn an ordinary plot into a life-changing investment.



Let’s look at a real case study:




Case Study: Two Plots, Two Different Outcomes



Plot A: 1 Acre near a Growing Highway



In 2018, a client bought land just 3km from a highway expansion project. At the time, the land was bushy, with little development around. But as soon as the roadworks progressed, demand for roadside plots skyrocketed.





  • Purchase price: KSh 600,000




  • Current value (2025): Over KSh 3 million




  • Growth factor: Infrastructure development (highway access) attracted petrol stations, shops, and housing.






Plot B: 1 Acre in a Remote Area Without Amenities



Around the same time, another buyer chose cheaper land deep in the interior, far from schools, hospitals, and main roads. Seven years later, the land has appreciated slightly — but buyers remain scarce.





  • Purchase price: KSh 400,000




  • Current value (2025): KSh 550,000




  • Limiting factor: Lack of infrastructure and social amenities kept demand low.






Key Lessons for Investors





  1. Roads and Transport Links

    Easy access drives up demand. Properties near highways, bypasses, or railway lines appreciate faster.




  2. Proximity to Social Amenities

    Schools, hospitals, shopping centres, and water/electricity connections make land more attractive for buyers and developers.




  3. Government and Private Projects

    Areas earmarked for industrial parks, universities, or housing projects usually experience rapid growth.




  4. Future Urban Expansion

    Land just outside towns often appreciates as cities expand outward.






Surevest’s Advice



Before buying land, don’t just look at the price — look at the location’s potential. Ask:





  • Are there planned infrastructure projects nearby?




  • Is the land accessible all year round?




  • What amenities exist within a 5–10km radius?





At Surevest Properties Limited, we help investors identify land with strong growth potential, ensuring your money works harder for you.




📞 Contact Surevest Properties Limited

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